The new division specialises in customised trend forecasting, tailored to the specific needs and visions of clients. Its scope will include everything from macro trends to colour and material predictions.
A joint project by the agency – developed with Allenby NY – won Best Engagement Award from Milan City and Fuorisalone, chosen from over 2,000 installations that took place in Milan during the week. The Diner was created in collaboration with US magazine Surface and architect David Rockwell.
The installation, a contemporary take on the classic American diner welcomed more than 40,000 guestss during Milan Design Week.