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VM choice: Rose Uniacke's festooned facade

Check out this Pagan facade for Rose Uniacke’s antiques and interiors store in London’s Pimlico. Uniacke’s distinctive credo respects the nature of interior spaces, rather than inflicting a fashionable vision on any given location, with a focus on a spare simplicity reflected in decoration of the façade.

There is a little of the Druid in all of us, and the symbolism of evergreen branches reassuring us that spring will come again, mixed with sweeping branches, brilliantly brings a little of the wildwood to town. The series of classic, uniformly white-painted retail facades make a wonderful backdrop for the display of greenery, and the metal arms of the shop blinds, along with a row of brackets above the facades, are the perfect structure from which to hang the display.

The effect is of a hedgerow casually uprooted and suspended level with the top of the glass. In reality this is a mix of evergreen sprays, rose briars complete with dried hips, and twigs. Lovely.

In the window itself is a sturdy lichen-covered tree branch, its base a stable moss-covered pyramid. The unpainted, woodchip-cubes to the left provide a display base for the antique brass lamp, itself a symbol of the sun and the coming seasons.

For more general visual merchandising, a close up of the base of the branch might provide inspiration for flowering plum-blossom trees for Chinese New Year, flowering cherries for Sakura celebrations, or next year’s Christmas-tree bases. This is so much nicer than those green plastic dog-bowls-with-screws that are used to help preserve the needles on domestic Christmas trees suffering in centrally-heated spaces.

Ringing the changes, in the window on the far right of the parade, is a simple row of mis-matched antique wooden milk pails, each topped with moss. Very spare, very Zen and perfectly enshrining Rose Uniacke’s ethos of simply respecting interior spaces.

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