Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Retail Design World, you agree to our use of cookies.

Okay, I understand Learn more

VM inspiration: Amanda Parer's inflatable rabbits

Moving on from Christmas, the Southbank Centre has a lovely spring-like installation of Australian artist Amanda Parer’s work until 11th January 2015. Giant, air-filled white-fabric rabbits sit around the podium level of the Festival Hall as part of the Winter Festival.

Parer’s work is a response to environmental issues. The exhibition, called Intrude, features a collection of realistically-posed rabbits, each illuminated with an internal white light after dark. The ethereal installation was first staged in The Rocks area of Sydney, where Westerners, bringing non-indigenous rabbits with them, first landed in 1788. It has since been staged in several Australian cities.

The development process is intriguing, with scale versions developed before creating the full-size final version. Parer’s rabbits also have anchor points, which can be attached to guy ropes to allow secure outdoor display.

Harvey Nichols

We have seen stores use inflatable shapes in the past. I particularly remember a Harvey Nichols’ window of giant, pink inflated shapes, some of which seemed to breathe as they partially deflated and inflated. The ease of transportation and installation of inflated shapes does suggest a use for VM, especially for multiple stores. A sort of bespoke inflatable bed for VM?

 

What’s Hot on Retail Design World?