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VM choice: Next shows how to ping into spring

Next has a simple, striking, and bold approach for an early spring window: A bright spring-like, lemony-green, paneled wall with occasional pastel-blue picture frames runs the length of the side window of its Bond Street store.

It looks fresh and clean. What makes the window is the white-neon, typewriter-font words on the panels saying ‘hello’ and ‘spring’.

The simple pale blue picture frames are, of course, a VM classic. They both frame part of the window display, in this case a child’s mannequin standing on a mirrored plinth, and add complexity to the simple paneled background. As the saying goes, ‘It’s as pretty as a picture.’

The mannequins are dressed in neutrals with the odd spot of contrasting red, which really ‘pops’ against the chartreuse-green paneled-background of the window. Even the fixture rail has been powder-coated in pale blue, ringing the changes on the blue rectangular picture frames. The black and white diamond-format squares of the classic flooring format add a sharp touch too.

In a variant on the picture frames and the fixture rail, a blue-painted leaning rail allows a complete outfit to be displayed on a hangar. In a nice touch the ankle-high boots are positioned below the rolled-up hems on the jeans: almost as though we are observing the absence of a mannequin.

A very simple concept for early spring, which could be repeated anywhere and at any market level, this window equally suggests variations on both colour and season. Imagine: a sky-blue background and ‘hot’ and ‘summer’ in orange-red neon, for example.