Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Retail Design World, you agree to our use of cookies.

Okay, I understand Learn more

VM inspiration: classic Heals posters

Heal’s archive of classic images promoting the Mansard Gallery, the temporary exhibition space in its Tottenham Court Road store, was given to the V&A when the retail business was sold to the Storehouse Group in 1983. But recently Heals has discovered another cache of posters and reprinted a small collection on handmade paper. These time capsules provide terrific VM inspiration.

A classic and fashionable black-and-white themed room complete with zebra rug, white chair with black cushion, and a side-table with red lamp base. This would work in in any home furniture window or in-store space, or in a fashion window with an outfit laid gracefully over the arm of the chair.

This kitchen, with its Scandi-style table and chairs, is a ready-made backdrop for any small brown goods window. Imagine an array of retro-inspired toasters, kettles, mixers, and bread-makers, perched on slender cubes or plinths….

The very graphic image of a stylized figure lounging in bed, glimpsed between a pair of partly-opened curtains, could be employed  as a backdrop for any home merchandise revealed behind curtains. Its charm lies in the fact it doesn’t show any merchandise, but suggests comfort as a result of a purchase: ‘the benefits’ as American retailers might say.

This is less successful for home VM, but perfectly excellent for fashion. The retro sun-lounger and side-table, with jug and glasses, combine to create a 1950s mood perfect for summer dresses.

This poster was originally for formal interiors. Inspired by the monochromatic, patterned-backdrop and the graphic, stylised glass and jug, any item could be replaced with a similar graphic, and work just as successfully.

Imagine a marble-patterned background, with a champagne saucer glass, and an ice bucket for champagne: all perfect for occasion fashion, or men’s formal dress.