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VM choice: Printemps histoirie d’elegance mannequins

Printemps’ Paris store has a lovely collection of mannequins on the turn of the escalators and beside the entrance escalator leading down to the basement level.  A charming mix of mannequins and body-forms, sometimes with no wigs at all but wonderful eyelashes, they are superbly staged so that their lively demeanor cannot help but catch the eye.

This one is just adorned with accessories, with two handbags and a beret, holding a small purse which she seems to be studying intently.

At each turn of the escalators in the main fashion building are more part mannequin/part body forms. This one gestures towards a small flatscreen showcasing D&G’s seasonal campaign. Her gesture and slightly closed eyes, beneath wonderful lashes, convey the fashion expertise which she appears to be sharing with us.

With a super-white mannequin’s face and forearms set on to a wire mesh body form, her long black ponytail lends her an Asian air. This is perfect for Printemps’ ‘History of Elegance’ theme which is in place during Golden Week, the Chinese vacation that takes place around the mid-autumn festival to celebrate the harvest moon.

In China, overtime is repaid as time-in-lieu rather than cash, so extra hours worked are rolled in to a vacation, making a trip to Europe feasible. Printemps has sensibly made Golden Week a month-long promotion and the store, along with Galleries Lafayette, is currently full of Asian visitors, many queuing to enter the popular premium brand concession spaces.

This mannequin turns her attention to the flat screen of the J.W. Anderson section. With her compelling gaze, the mannequin successfully leads our attention to the flat screen.

With a slightly tip-tilted chin this mannequin, dressed in Roland Mouret, appears to employ a simple black body form to hold the screen. Note how nicely this has been completed: no power cables are visible.

The mannequins beside the escalator to the basement are all adorned with Printemp’s private label accessories range, and set on golden floors. Gold coin shapes - in keeping with Golden Week - make the plinths for additional merchandise. 

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