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VM choice: Manolo Blahnik's new Burlington Arcade store

Premium shoe designer Manolo Blahnik has opened a new standalone store in London’s Burlington Arcade. At the press launch in early February Blahnik was gloriously dressed in a lilac suit and spotted bow-tie, which toned perfectly with a row of his exquisitely colourful men’s suede brogues in the window. The store, opposite cashmere specialist N. Peal, is perfectly placed for Bond Street customers as, if Burlington Arcade can be said to have a ‘better’ end, this would be it.

Blahnik posed against the conventional shelves separated by faux-detailed columns in the all white interior. The columns neatly conceal lighting for the shelves and are complemented by a herringbone parquet floor and a pale rug. The store’s original door has been retained, and the oversized lamps give a nod to contemporary interior tastes.

On glass-topped cabinets, a simple high shoe stand has been nicely employed to showcase a strappy pompom detailed evening shoe winding the straps up to the top of the stand which is topped with a similar style.

The men’s shoes are a new development for Blahnik, who is best known for his women’s shoes with their distinctive medium-height heel. Interestingly, this single men’s style has been given a space below the new seasons women’s collection, rather than a separate space of its own.

An adjustable brass shoe stand showcases women’s shoes in the marble-shelved window, the twin shoe placed at the base of the stand. The purple and blue suede stools are gold-toned versions of the Mies van de Rohe (1886 - 1969) Barcelona chair, made originally for the Barcelona Pavilion in 1929. Full-length wooden framed mirrors are placed at either end of the store and a small cash desk is placed opposite the entrance. This is the perfect location for this specialist retailer and will form an easily accessible flagship for the brand.

 

 

 

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