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Design showcase: RAF Museum store for air force centenary

A new store has been introduced at the RAF Museum, in Colindale in North London, as part of a multi-million pound redevelopment that coincides with the centenary of the Royal Air Force.

Stamp Design has designed and delivered the store, after being appointed in November 2017 following a competitive pitch.

The agency worked alongside content and commercial teams at the Museum to create a customer-focused, experiential store. It developed the design strategy, interiors, and communications materials including print and digital touchpoints.

"The resulting space has received very positive feedback from our visitors – and has also shown in an uplift in sales. The innovative shop design will also enable us to react quickly to future range changes and special events,” says RAF Museum director of content and programmes Karen Whitting. 

The store is located in the entrance hangar of the Museum, next to an imposing Short Sunderland Flying Boat. Inside, the famous RAF roundel is reimagined as a navigation device and lighting fixture, while illuminated images of the sky also adorn the ceiling.

Freestanding and perimeter display units are used to display a broad range of products – including authentic leather flying jackets – while imagery around the store relates the history of the RAF and its key role in twentieth century conflicts.

“From an operational point of view, it was critical that we segmented and presented the product in an improved way, whilst making the space accessible to all ages and abilities. When it came to the customer experience, we wanted to be a key part of the visitor experience; to create a blended space that continued the immersive experience of the Museum, and helped to tell the story of the RAF and its personnel,” says Stamp managing director Justin Langshaw.

Fit out and joinery services at the store were provided by TTSI, while Involve Media supplied digital elements. ESP provided print.

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