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Harrods says it with flowers

Landmark London department store Harrods has introduced a ‘pop-up flowers’ campaign to celebrate the summer season. An array of brands will take part in the campaign, showcasing their floral creations.

A total of 22 brands will take part in the campaign, including PradaDior, Charlotte Tilbury, Jo Malone London, Viktor & Rolf, Diptyque and Natura Bissé.

White peonies and roses have been installed at the Brompton Road entrances to the store, while a further sensory element will be added by the scent of fresh lilies drifting throughout the store: 2000 flowers and 40 litres of perfume will be used in the store during May.

A flower wall will feature at the sixth floor entrance to the Salon de Parfums. Customer will be invited to pick paper flowers from the walls and remove their petals to reveal a prize or the chance to take home a Pop-Up Flowers ‘seedbomb’. Prizes include a holiday package at the Mandarin Oriental Hong Kong.

A scent-emitting bus stop is being installed at Hyde Park Corner as part of an external advertising campaign.

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