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Second store for Nina Campbell

Designer Nina Campbell has opened a second London store, based in the Design Centre at Chelsea Harbour.

The store functions primarily as a showroom, but all items on display are for sale, says Campbell. A number of accessory ranges are on display, as well as furniture, to encourage shoppers she adds.

“The success of our shop in Knightsbridge has shown that customers are still making carefully considered decisions when it comes to interior design and home décor,” says Campbell. “The natural progression for us was to open a second shop and the Chelsea Design Centre, which already houses a plethora of international talent, was the obvious choice.”

The Chelsea store has been designed in-house, but follows themes established by the Caulder Moore design for the Nina Campbell store in Walton Street in Knightsbridge. “Just like the Walton Street destination, we want the new shop to be a relaxed and conversational destination which will guide and inspire customers,” says Campbell.

The new branch sees the launch of new ranges of accessories and occasional furniture developed with American furniture maker Oomph, which use signature custom finishes.

 

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