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Design showcase: Fitbox Thailand

FITBOX is a start-up created to introduce a design-led approach to Thailand’s highly competitive fitness industry. The company plans to expand across the country.

The first branch, in Thailand’s Samut Prakan, measures 1,600sq m. Its interior is inspired by large warehouse spaces, with three large shipping container-like boxes used to create spaces for classes such as cycling, RPM, or Body Combat, or for members to undergo personal training programmes.

Design group Whitespace designed the interior, which it describes as ‘shipping container industrial tech,’ as well as creating the FITBOX name and corporate identity, marketing communication materials and environmental ‘super-graphics.’

Fitness activities are arranged into zones to allow users to tailor their experience to suit individual preferences.

Neon green environmental and dynamic lighting are used to offset the deliberately dark walls and ceilings inside the centre, creating an atmosphere that is intended to motivate members to engage in more intense workouts.

Bright colours are also as directional signage, with the male locker room doors highlighted in neon green and the female locker rooms in neon orange.

Client: Fusen Enterprise

Design: Whitespace

Contractor: TT9 Decor

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