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Cinimod to bring multidisciplinary creativity to Retail Design Expo 2016

Multidisciplinary design group Cinimod Studio will be bringing some of the creativity that has appealed to clients such as Ralph Lauren and Caviar House to its stand at Retail Design Expo 2016, says founder Dominic Harris.

“We’re in a unique place in that the studio operates between the realms of interactive design, architecture, art and lighting. That manifests itself in several different areas of work,” says Harris. Cinimod also develops and tests relevant software, as well as managing installation to offer its clients a single point of contact even for complicated projects.

The company’s work includes retail interiors, lighting and sculptural art installations for retailers such as Itsu and frozen yoghurt brand Snog. One of it most recent projects is a 3d holographic installation in the window of Ralph Lauren’s 5th Avenue store in New York, created to highlight the release of the new Polo Sport line.

“The shop window is only 1m deep, and about 10m wide, so there was the very traditional limitation of a shallow shopfront. We created something that appears to be 5 or 6m deep, with real 3d in it,” says Harris. The display runs day and night.

The holographic display shows five different vignettes chosen to represent core product values of strength, speed, movement and style. Athletes are shown life-size, with their movement featuring visual effects such as ‘bullet-time’. Activities include jumping rope and boxers sparring. Click here to see a video.

Cinimod will be exhibiting on stand S3 at Retail Design Expo 2016


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