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Ad system measures shopper emotions to show targeted content

Technology that can determine the age, gender and even the mood of shoppers will be on display at Retail Digital Signage Expo.

Slovakian specialist Facemedia will be exhibiting at the event, showing how its systems can be used to deliver targeted content, gather shopper data and even measure the emotions shown on the faces of consumers as they enter and leave individual stores. The feature allows retailers to see whether shoppers are leaving stores in a better or worse mood than when they went in.

Facemedia director Dominik Petro says: “A small change in emotion can make a significant change to the revenue. At Retail Digital Signage Expo we will be showing a demonstration with a screen, camera and computer, displaying targeted ads depending on who is looking.”

The Facemedia system does not store personal data or images, instead using databases and algorithms to calculate age, gender and emotion in real time. A number of shopping centres in Slovakia, Brazil and Mexico are using the system.

Facemedia will be exhibiting on stand B29 at Retail Digital Signage Expo 2016.