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MADE.COM's Paris showroom advances clicks to bricks strategy

Online furniture retailer MADE.COM has opened its first Paris showroom, with design by GPStudio.

The two storey space is designed to be an environment where customers can explore what is on offer by moving through a series of experiential installations.

Window displays act as both traditional VM and as an exhibition space to showcase art installations.

Inside, as in other MADE.COM showrooms, customers pick up a tablet with which to scan Cloud Tags on products. These create a personal record of their favourite items as they browse.

A ‘Curated by MADE’ corridor relates information about the brand’s designers, before shoppers enter the ‘MADE Unboxed’ tunnel. Here shoppers can interact with miniature 3D printed models of furniture ranges, activating projected imagery and video content to help them find the perfect item.

A relaxed conservatory space allows time to relax and talk to MADE staff about preferences and needs. A local florist has been enlisted to make this a calm and soothing space to enjoy a coffee. The basement area is filled with room sets and ‘corners of interest’.

Once customers have made their choices they move to the MADE Mac Bar, redesigned to reflect the ‘edgier’ design of the Paris Showroom, to complete their transaction. Alternatively, they can take tear-off photo cards of their chosen products from a pick-up wall and complete the transactions at home.

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