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Campaign launched to save the UK's high street retailers

A coordinated, industry-wide campaign to support local and independent UK shopkeepers has been launched by pressure group SaveTheHighStreet.org.

The campaign seeks to protect traditional high streets by creating better-connected, digitally-enabled streets that are better able to compete in the modern retail environment. Support has been provided by the Interactive Media Retail Group (IMRG), Tech City and PocketHighStreet.

The movement aims to engage 125,000 retailers from across the UK over the next 12 months. It will begin by sending representatives to visit every independent local retailer in central London. It is thought that  45,000 UK shops closed during 2015.

IMRG founder and chairman James Roper says: “High streets must changes to remain relevant in the internet age, but most don’t know how to and need a lot of help. I am pleased to see SaveTheHighStreet arriving to bring a centralised, substantial solution that can directly enable all local retailers to fully enage in the digital economy.”

“Local retail has never changed so fast,” says Pocket High Street CEO Alex Schlagman. “Together we can democratise the strategies, technologies and opportunities in the era of the connected digital high street for every local shopkeeper.”

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