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Permanent Littlesmith concession in Topshop follows pop-up

Personalised, hand-stamped jewellery company Littlesmith has opened a permanent concession in the Oxford Street branch of Topshop, as a direct result of a pop-up store opened in January 2016.

The pop-up was booked through Appear Here’s In-Residence scheme, and met with an overwhelming response. Pop-up sales were increasing by 20 per cent every week, leading Littlesmith to increase its residency by a further six weeks.

The Littlesmith brand was founded by Preecha Patikit in 2014, and operated from a weekend stall at Spitalfields Market in London. It offers a range of jewellery, each item from which can be personalised in as little as 15 minutes.

Aberrant Architecture has created the permanent concession for Littlesmith.

“This is exactly why we launched In-Residence,” says Apper Here founder Ross Bailey. “We’re giving small brands the opportunity to fast track their business by getting in front of the right audience. With over 400,000 visitors a week, Topshop Oxford Circus is an incredible opportunity for brands like Littlesmith.”


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