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Debenhams tempts online customers in-store with personal shopping services

Debenhams has been driving shoppers to its stores by encouraging online shoppers to book personal shopping appointments. The retailer had been concerned that the 20 year old personal service was struggling to attract new customers.

The retailer has worked with booking software group BookingBug to encourage shoppers to visit, with personal shopper services available in 88 stores.

“While the customers who regularly used our personal shopping service knew it was a great experience, the booking system didn’t reflect that. We needed a premium system to give customers a premium service,” says Debenhams senior marketing co-ordinator Donna Hudson.

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