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VM showcase: Shimmering sequins for Ugg's sneaker launch

Footwear brand Ugg has launched its summer range of Glitter Sneakers for sale in the US and Canada using displays from Shimmerwalls.

A blend of summery pink and silver sequins was chosen for displays to form a backdrop to the distinctive products. The displays have been used across Ugg’s 28 stores in Canada and the US, including Hawaii, and the Madison Avenue store in New York (pictured).

The displays are formed of 30mm transparent boards, decorated with glitter fabric and then hand- finished with sequins to create a cascading effect. Matching acrylic stands have been used in-store.

“The VM used in our windows has reflected brilliantly the ‘high shine’ of the collection and Shimmerwalls has completely understood the diverse nature each store installation poses,” says UGG-Deckers Brand visual presentation coordinator Ryan Larson.

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