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Australian homewares chain House plans UK push

Australian homewares retailer House, owned by Global Retail Brands, is to launch in the UK and is scouting locations to launch its first tranche of stores by April 2018. It plans to open 75 stores within three years.

The retailer has 170 stores in Australia, in which it typically sells around 4,000 SKUs in categories such as cookware, glassware, small appliances, knives and crockery.

Global Retail Brands chief executive Steven Lew says the retailer will eschew high profile flagships to ensure the same standards in every branch.

“Over the last couple of years we’ve looked at opportunity markets, both nationally and internationally, and the UK seemed like a very good fit for us. Our overall aim is to inspire customers to cook and create with confidence, and enjoy entertaining at home,” says Lew.

“We want HOUSE to become a household name in the UK as the go-to for cooking and entertaining. We believe that 75 stores is a safe number to target, however, this will very much be opportunity-led. We also want to create a sustainable product; for example, we are not focusing on putting a showcase on Oxford Street as we want the first store to be the same as the 75th store. If compelling opportunities present themselves, we will have the opportunity to open even more stores,” he adds.

Property specialist MMX Retail is helping the company to find appropriate sites, but no UK design agency has yet been appointed to the project.


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