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Design showcase: Postfinance rolls out new branch format in Switzerland

Postfinance – the financial services arm of Swiss Post – has been rolling out new interiors, developed by Hartmann Vonsiebenthal, to all of its branches since 2016.

The agency was briefed to help bring customers into the digital age without alienating any of them.

Working with the client and with neuromarketing agency Instinct Lab, Hartmann Vonsiebenthal developed a new and informal customer experience.

It features individual consultation areas, a central product table with tangible products, and a consultation corner for digital services. A grey colour scheme is offset with natural wood finishes and blue soft furnishings and the yellow of the Postfinance corporate identity.

Founded in 1906, Postfinance is the largest retail financial institution in Switzerland.

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