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Experience-led Bluewater flagship for Snow + Rock

Outdoor sports brand Snow + Rock is to open one of its largest stores in the UK, at Bluewater in Kent. Store design is being handled by an in-house team to offer a range of experiences in line with the statement store initiative launched by Bluewater’s management.

The 1,208 sq m (13,000 sq ft) store will stock skiwear, climbing and snow sports gear for men, women and children, from brands including Arc’teryx, Fjall Raven, Kjus and Patagonia. The store will also offer a range of bespoke services, including boot fitting and a snowboard care area, where guests can edge and wax their boards.

A Runners Need shop-in-shop will offer products from leading brands, along with a gait analysis service. Snow + Rock is part of AS Adventure Group,  which also includes Runners Need, Cotswold Outdoor and Cycle Surgery.

“This one-stop shop for outdoor sports lovers will bring a whole new experience-led retail offer to Bluewater, providing something new and exciting for guests,” says Russell Loveland, portfolio director at Bluewater co-owner Landsec. “We have worked very closely with Snow + Rock to deliver another statement store that we are confident will engage Bluewater’s guests, providing an experience unavailable anywhere else in the South East.”

Snow + Rock and Runners Need marketing and omnichannel director Paul McDermott says, “We are confident that Bluewater will appeal to Snow+Rock and Runners Need’s core customers and help us attract a new audience, additionally Landsec’s focus on experience is aligned perfectly to our own philosophy of providing an authentic retail destination for our customers.”

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