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New digital screen network for Bullring

A network of 27 digital screens has been installed at the Bullring Birmingham, as part of a project by media group Elonex.

The LED screens, positioned in high footfall and key dwell areas, will be used for delivering real time advertising opportunities for brands and retailers. Elonex will also be responsible for media sales, management and scheduling.

"Bullring Birmingham is a world class venue and one that's renowned for its leading retail and leisure offering,” says Elonex CEO Nick Smith.

"The Elonex screens fit well with the big audiences attracted to the Bullring, and are certain to enhance the consumer experience and provide advertisers with the most effective targeting opportunities."

The shopping centre attracts around 750,000 visitors per week, providing a focal point for central Birmingham.

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