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Harrods installation for Beats by Dre

Audio brand Beats by Dre has unveiled a new installation and window display at department store Harrods, showcasing its new Studio 3 headphones range.

Part of the brand’s ‘Above the Noise’ campaign, both the window display and in-store units are dominated by intricate 3D neon cityscapes. The displays have been installed by Rosie Lee, the first complered project for Beats by Dre by the agency.

The installations form a key part of the seasonal marketing strategy for Beats by Dre, in the run-up to Christmas.

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