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Click and collect collaboration driving high street footfall says Doddle

Greater collaboration between pureplay online and bricks and mortar retailers is pushing up footfall on high streets in the run up to Christmas, according to click and collect brand Doddle.

Doddle has been increasing its store network, reaching 370 locations in time for Black Friday, last week. The majority of its new locations are concessions in Morrisons, Debenhams, and Cancer Research UK shops.

Doddle’s data suggests that between 25-40 per cent of its customers are new visitors to the host retailers. In some locations as many as 80 per cent of those collecting or returning packages have gone on o make additional purchases in-store.

“UK retailers are becoming far more collaborative and open to partnerships that create better experiences for customers, even if it means sharing those customers,” says Doddle CEO Tim Robinson. “Our prediction is that 2018 will be the year we see some major strategic partnerships between pureplays and traditional bricks and mortar retailers resulting in a win-win result that drives both sales and footfall.”

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