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Tiffany and Louis Vuitton open concessions at Selfridges Birmingham

Tiffany & Co and Louis Vuitton have opened stores within Selfridges Birmingham, in the Bullring shopping centre.

The 130 sq m (1,400 sq ft) Tiffany & Co jewellery store and the 158 sq m (1,700 sq ft) Louis Vuitton have both been designed by in-house teams, and add to the growing number of premium brands stocked at the Bullring and in Selfridges, where about 200 luxury brands are sold.

“Birmingham is a city on the move and a growing luxury marketplace with a vibrant cultural scene. We are proud to be part of this exciting time for the city,” says Tiffany & Co UK & Ireland managing director Barratt West.

“Tiffany & Co and Louis Vuitton are fantastic additions to Selfridges, Birmingham. These global brands are a unique point of difference for our customers, reflecting just how highly regarded Birmingham is in a national context. Combined with the opening of Fumo in Selfridges last month, Bullring now boasts a mix of luxury brands more akin to central London than ever before,” says Bullring and Grand Central general manager Michaela Moore.

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