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Experiential Virgin Holidays store for Cardiff

Virgin Holidays has opened its first standalone store in Wales, on Cathedral Walk in St David’s, Cardiff.

The V-room store concept, designed by Yourstudio and installed by Resolution Interiors, uses an experiential approach to sell international holidays. The 154 sq m (1,660 sq ft) provides an immersive experience that lets customers samples the sights, sounds and tastes of destinations before they book.

The interior resembles an upmarket airport lounge, with a complimentary bar, children’s area, and a selection of Virgin aircraft seats for customers to try. A virtual reality rollercoaster, developed for the Cardiff store, takes customers from Wales to Las Vegas and back.

Fashion brand Lovisa has also opened a new store on Cathedral Walk.

“The Cathedral Walk line-up at St David’s continues to thrive, with numerous exciting new brands taking space.  We’re confident Lovisa and Virgin Holidays will follow in the footsteps of the successful MG boutique which opened earlier this year, and further add to the engaging retail offer,” says Colin Flinn of the St David's Partnership.

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