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New name for Futurebrand UXUS

Retail design agency UXUS has changed its name To Futurebrand UXUS, reflecting its acquisition by Futurebrand in 2013. UXUS has already been collaborating with other companies in the Futurebrand group, on projects for companies including Bentley, L ‘Occitane, and Godiva.

In a statement George Gotti and Oliver Michell, who jointly founded UXUS in 2003, say: “We have always passionately believed in the power of brand to inform consumer experiences in retail and hospitality. Our work with FutureBrand has extended our capabilities, enhanced our value and is delivering real impact for clients in a fast-moving market that needs to balance cutting edge creativity with lasting, measurable value.”

“Branding has changed beyond recognition over the last decade,” says Futurebrand Worldwide CEO Patrick Smith. “At FutureBrand we make brand experiences for a more connected future, and this depends more than ever on connected brand experiences that consumers can touch, feel and participate in. The FutureBrand UXUS team are among the best in the world at delivering real desire and differentiation in retail and hospitality and we’re proud to create even stronger links between our brands and capabilities through this change.”

Futurebrand UXUS will continue to operate from its office in Amsterdam.

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