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Bremont opens pop-up at Watches of Switzerland

Luxury British watch brand Bremont has opened a pop-up space within the Watches of Switzerland store on London’s Regent Street.

Designed by CDW + Partners, the installation is designed to disrupt the traditional jewellery aesthetic and to reflect the brand personality of Bremont. The brand has links to both military and civil aviation, and makes watches to function in challenging environments, such as after withstanding the G forces of ejecting from a military jetaircraft.

The agency created a display it has called the ‘Aeropod’ which will be used in future displays after leaving the Watches of Switzerland store later this month.