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Debut branch for plant-based pizza brand Humble

Humble, a new plant-based pizza concept, has opened its debut branch on The King’s Road in London’s Chelsea.

The concept has been designed by Child Studio, to present a contemporary take on the classic Italian café that was familiar throughout London in the 1950s and 60s. Pink Formica with cherry wood details, mosaic flooring and mid-twentieth century lighting fixtures and accessories are used to set the mood inside. The 111 sq m (1,200 sq ft) space provides 21 covers.

The exterior has been painted pink to create an eye-catching landmark.

“Humble Pizza presents a creative plant-based modern menu focused around pizza topped with fresh flavours,” says Humble founder Navid Mirtorabi. “Working with a landlord that would embrace our strong concept was an essential element to refine a modern dining experience. The King’s Road location plays to the brand’s strengths of being young and fashionable. This spirit motivated us to bring together a team to create a truly modern icon for the Chelsea area’s evolving food scene.”

“Humble Pizza is a trend-led concept providing a new experience, and another layer of diversity for the King’s Road,” says Hannah Grievson, property director at landlord Sloane Stanley. “The concept will complement the existing catering offer, and provide a day out experience for shoppers enjoying the retail offering on the estate. We are confident that Humble Pizza will attract the attention of residents and visitors, who definitely have an appetite for new and exciting places to eat.”

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