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Demand for regional cuisine sparks Chinatown launches

Two restaurants in Chinatown London are relaunching or expanding with formats that focus on regional cuisines, after seeing increased demand for speciality regional dishes.

Hot Pot has relaunched as Chalida, an authentic Thai restaurant. Hot Pot founder Jerry Taechaubol has paid tribute to his own Grandmother, a Chinese war time immigrant who ran a street food stall, with the venue at 17 Wardour Street. It claims to be the first London restaurant to feature sharing-style authentic Thai street food.

Taechaubol says that strong demand for the Thai dishes on the menu of the former Hot Pot restaurant is behind the change: “We wanted to make the very most of this prime central site in Chinatown London and saw a gap in the market to provide a truly authentic Thai offer. With food inspired by my grandmother, I named Chalida after my mother – the concept is a true celebration of the women in my life, my Thai heritage and the amazing food that I grew up with on the streets of Bangkok. This change has been very special to me, so I’m delighted to relaunch and bring this exciting offer from Chinatown in Bangkok to Chinatown in London.”

Meanwhile, longstanding Chinatown London tenant C&R Café has launched a spin-off operation in the form of Rosa’s Malaysian Delicatessen. Directly opposite its original café in Rupert Court, the new brand offers a range of Malaysian and South East Asian snacks, desserts, and drinks, as well as daily house specials.

Rosa Chung, owner of C&R Café and Rosa’s Malaysian Delicatessen, says, “The new delicatessen concept has been designed to complement C&R Café, providing an array of Malaysian snacks, desserts, drinks, and lunchtime specials just opposite our much-loved authentic restaurant. We have been in Chinatown London for over 20 years, and we are very excited to bring our expertise to this new venture, expanding the Malay offering in this iconic destination.”

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