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Design showcase: 3D printed store interior for Bottletop

Sustainable fashion accessory brand Bottletop sought to reflect its environmental credentials at its flagship store on London’s Regent Street, which imagines a future of ecologically responsible construction through zero waste design. It claims the store interior is the first in the world to be 3D printed from recycled plastics.

The brand worked with Krause Architects and AI Build to create the store, which features interior design inspired by Paoli Zilli, senior associate at Zaha Hadid Architects.

The interior uses the equivalent of 60,000 recycled plastic bottles. It opened without the 3D printed features, which were created by a robot over time, allowing people to see and understand the process behind its creation.

Advanced KUKA robots printed the store interior using REFLOW filament, which is made entirely from plastic waste. The raw material undergoes a process of washing, shredding and extrusion to transform into up-cycled filament.

“For the first time, visitors to our store have been able to witness the sustainable use of this technology first hand while shopping the BOTTLETOP collection and learning about the mission of the brand,” says Bottletop co-founder Oliver Wayman. “This is so exciting for us as our customers have watched the transformation of the store, from a clean exhibition space to an up-cycled ecosystem. Overhead hangs our trademark metal canopy, with thousands of cans embedded in to a 3D printed lattice structure suspended from the ceiling.”

The space features flooring made from up-cycled rubber tyres, a bespoke in-store scent from perfumer Timothy Han, and a series of bespoke playlists from record producer Mario C, who produced the Bottletop Band album featuring Carl Barat (Libertines), Matt Helders (Arctic Monkeys) and Gruff Rhys.

“The store offers an inspiring immersive experience that blends future-facing ecological conscience with time-honoured craftwork, through which our customers can truly learn about BOTTLETOP’s award winning collection and our vision for the future,” adds Wayman.