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Design showcase: Eobuwie.pl seeks to combine physical and digital in new format shoe store

Eobuwie.pl Online Polish footwear retailer Eobuwie.pl has launched a new store format that seeks to position it as ‘the next big thing’ in the sector - with no product featured on the shopfloor.

The retailer is owned by CCC,the largest footwear retailer in Central Europe, and the largest footwear manufacturer in Europe. CCC recently launched a new store format designed by Dalziel & Pow, which has also developed the Eobuwie.pl concept.

The Eobuwie.pl format has been designed to blend physical and digital retailing techniques into an easy-to-shop alternative to traditional footwear stores, in a bid to respond to the changing retail landscape.

It features a digitally-enabled store environment that leaves no physical products on the shop floor, with stock instead stores in a huge stockroom and delivered by fast-food style chutes.

A pair of digital screens flanks the open entrance to attract passers-by into the store. Inside, an arrival zone is designed for quick transactions, with high stools and interactive touchscreen tablets that allow customers to search and order products.

The central part of the store caters for customers seeking a slower journey. A warmer and more intimate space features an industrial-style framework with fluted glass, and a lowered ceiling.

Continuous eye-level screens create an immersive thread around the store, with rolling content showcasing the retailer’s selection of some 40,000 shoe styles from 450 brands. The content also features on large screens beside the cash desks, with the digital displays replacing traditional VM displays to emphasise the seamless customer journey.

The rear of the store affords a view into the stockroom, which houses 110,000 shoe boxes. The delivery of the boxes through the racking creates an element of retail theatre

The group has plans to roll out the concept.


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