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Design showcase: Ichiba offers the largest Japanese food court in Europe

Ichiba, located in the Westfield London shopping centre, is the largest Japanese food hall in Europe.

With 1,617 sq m (17,400 sq ft) of space, it houses a shopping area and seating for up to 200 people to enjoy artisanal Japanese products.

The store was designed by CADA, with Suredesign appointed to developed a flexible yet robust shelving system. The brief called for a high volume of products to be displayed, while displaying an authentic Japanese experience.

More than 3,000 products are available in the store, including essential kitchen ingredients, fresh sushi, hard-to-find confectionery items, street food, and gift and hardware products. Theatrical kitchens are located around the store so customers can see how Japanese food is created. The store hosts demonstrations and workshops.

An open store front encourages passers-by to enter the store. Inside the colour palette is neutral, with dark ceilings, to let the brightly coloured products stand out. The shelving system uses bespoke timber shelves, which can be adjusted vertically or by angle to suit the products on display.

Promotional tables can are available to highlight products, and can be shopped from any angle.

The main contractor for the store was BlueCrow, while Pennine Shopfitting installed the shelves. Woodwork and joinery specialist B3, and plastic moulding company Joalpe also worked on the project.

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