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Design showcase: Kley-Zemer music store in Israel

Kley-Zemer, Israel’s largest retail chain selling musical instruments, is set to redesign two more stores after a successful first project.

The retailer appointed Samuelov Studio to redesign a 300 sq m (3,229 sq ft) store, with a brief to deliver an elevated shopping experience for those seeking instruments or audio equipment.

The result attempted to reframe several decades of the retailer’s history, finding a new way to present a broad range of instruments and musical genres in one place.

Key to the store is an ‘intelligent’ display system around the perimeter of the space, with semi-circular partitions breaking up the volumes, and being used to create standout displays of electric guitars and amplifiers.

The shapes are reflected in lighting fixtures and a raised circular platform to show percussion instruments.

A subdued colour palette allows the often bright colours of instruments and product brads to stand out.

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