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Design showcase: Paris boutique for Moschino

Fashion brand Moschino has opened a new boutique in the heart of Paris, on Rue Saint-Honoré.

The site of the store is a late 18th century building that Moschino creative director Jeremy Scott wanted to transform into an exhibit-like space inspired by modern art galleries.

Architect Fabio Ferrillo was appointed to design the store, which covers 270 sq m (2,906 sq ft) over ground and first floor levels. A double height space and curved staircase connect the two levels.

The store features a double lighting system – using narrow luminous strips integrated into the flooring and a magnetic modular LED system developed by Flos  – with naturally reflective surfaces, to create an enhanced and dramatic effect.

Terrazzo flooring and refined cement finish walls are paired with a complex system of translucent resin panels in delicate shades, which are used to create a flexible and mobile system of satin-finish steel shelves, racks, and storage units.

Additional custom fixtures include steel display cabinets, coloured resin and cement display consoles, and quilted-effect black leather sofas.

Accessories are sold on the lower level, with a spacious first floor area displaying ready-to-wear collections.

A private lounge is located on the balcony that overlooks the ground floor, with two fitting rooms, sliding pocket doors, adjustable mirrors framed by a narrow strip of light, and pale blue rugs.

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