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Design showcase: Passion Fashion in Athens

Passion Fashion, a wholesale accessories company based in Athens, has opened a new retail store in the centre of the city.

The company, which was established in 1975, appointed Stirixis Group to design its new store.

The agency created a store concept that provided a retail space, wholesale showroom, and meeting spaces for designers and clients.

The brief called for a space that would be easy to visit, and Stirixis responded with a bright space that mixes classic ceilings with industrial elements, in reference to Passion Fashion’s role as a manufacturer as well as a fashion business.

Grey screed flooring, black iron structures, and white surfaces are brought to life with flashes of red to reflect the client’s corporate identity.

The relaxing meeting area has been treated as a canvas, with photographs, graphics and a company timeline creating a unique wallpaper effect.

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