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Design showcase: The Frye Company's flatiron store in New York

Footwear and leather goods brand The Frye Company has opened its first retail space, in New York’s flatiron district.

Pictures by Jonathan Pilkington
Pictures by Jonathan Pilkington

The 186 sq m (2,000 sq ft) was designed by Parts and Labor Design, which was briefed to modernise The Frye Company’s heritage feel, while retaining a handcrafted feel and celebrating its product ranges.

The store seeks to provide a comfortable and intimate environment. Fixtures and furniture reflect the product design and manufacturing techniques.

A mixed materials palette includes concrete with polished brass, as well as signature Frye materials such as leathers and metal harness rings; these are combined in the furniture and fittings to infuse the space with brand cues.

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