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Design showcase: The Kape in the Dubai Mall

The Kape is a new- and deliberately modest – fashion chain for women in the UAE. It has opened its first store in The Dubai Mall, in the newly extended Fashion Avenue.

Brand founder Hanadi al Hawi appointed SuperFutureDesign to develop branding and interiors for the venture, in a project that developed over several years.

The store seeks to take a new approach to garments, and in particular to the traditional Abaya.

The agency worked to create a calming environment in the store, emphasising the effects of light on materials including travertine store and epoxy resin.

Sofas and hanging rails are used as decorations to, while the agency has placed a ‘chaotic’ dressing room at centre stage. It uses metallic screens with a champagne-tinted finish to disguise a large pillar, while creating a modernist feel.

The exterior façade of the store uses experimental materials, with prefabricated cement panels transformed with moulding technology that creates a wave-like pattern and texture.

A protruding window gives a fish tank-like view into the store.