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Design showcase: Vienna department store for Manufactum

German retailer Manufactum – which sells a range of high quality products, generally using traditional manufacturing techniques – has opened its tenth department store. Located in Vienna, the store is the brand’s first branch in Austria.

The store is located at Am Hof 3-4, a landmark building in central Vienna. It was built in 1912 by architects Emil Hoppe, Otto Schönthal and Marcel Kammerer for the Zentralbank Deutscher Sparkassen, or German Association of Savings Banks.

Features including a 3m high door and tall panoramic windows have been retained, providing inner city views as well as natural light. Cast iron pillars point to the history of the building.

The store provides 800 sq m (8,611 sq ft) of retail space over two floors, allowing Manufactum to display more than 6,000 products. Its range encompasses clothing and footwear, garden tools, stationery, household utensils and food.

An in-house café has been included to encourage customers to dwell for longer.

Manufactum has a broad target group of customers, many of whom shop online.  The brand’s philosophy is of providing long lasting, sustainable products that improve daily life, which appeals to various groups.

The interior of the store has been designed by Schwitzke & Partner, which has been the longstanding design and architecture group for Manufactum. Shopfitting is by Umdasch.

"The relation to the city of Vienna should be recognizable in the space and be carried over the materiality. In addition, the interior design challenge was uniting the department store and the café together under one roof atmospherically", says Schwitzke & Partner managing director Tina Jokisch.

The store features dark smoke oak flooring and contrasting cherrywood display units, along with leather and brass accents on the furniture. Close attention was paid to workmanship, reflecting Manufactum’s focus on high quality products.

The store is the first Manufactum branch to feature digital signage, with a four screen video wall installed above the main staircase.

"Vienna is one of the most important metropolises in Europe and the second largest city in the German-speaking area. We have already gained a loyal customer base in Vienna and in the whole of Austria through our online shop and our catalogue to get to know the stationary advantages and the special shopping experience of a Manufactum department store", says Manufactum managing director Max Heimann.

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