Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Retail Design World, you agree to our use of cookies.

Okay, I understand Learn more

Fashion event space for Icon Outlet at the O2

Fashion event company Showcase, which holds sample sales and other fashion attractions, is to open a showroom at the Icon Outlet at the O2.

The outlet centre is located in the landmark dome structure on the Greenwich Peninsula in London. The 297 sq m (3,400 sq ft) showroom is set to hold its first event in June.

Showcase works directly with fashion brands to provide a fully managed, ethical and high volume sales channel that seeks to protect brand equity while offering a unique retail experience for customers. Members can attend private sample sales that include a variety of fashion and homewares products. This will its second branch, following a debut on Regent Street (pictured).

“Showcase provides a platform for leading luxury brands and we are excited to introduce this business model with our second showroom at ICON Outlet as we continue to evolve our retail offer.  We know our exclusive luxury sample sale events will be popular with the premium outlet’s audience and look forward to launching our first event. I think our events will complement and enhance the fashion offer, now available at the world’s number one entertainment venue,” says Showcase CEO Katie Holland.

“Showcase’s offer of exclusive sales with leading retail brands will appeal to our varying demographic whilst drawing in new brand advocates,” says Icon Outlet leasing director Marion Dillon. “These continual retail events will complement the ongoing rotation of leading entertainment, provided by The O2,  and follows the launch of our phase 2 dining offer, enhancing further the fusion of retail, entertainment and, dining, offered at Icon Outlet and The O2.”

What’s Hot on Retail Design World?