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Herman Ze German takes wurst game to Birmingham

Restaurant brand Herman Ze German is to open its first UK branch outside London. The growing chain currently has four sites in the capital, and operates a food truck in Germany.

The brand’s new branch is scheduled to open on 1 April at Grand Central in Birmingham, where it has secured a site next to a branch of Tortilla.

Interiors have been designed by freelance designer Lena Kramer, who is based in Berlin. Charles Evans will be responsible for shopfitting. The venue will provide 42 covers over 65 sq m (700 sq ft).

Herman Ze German – which claims ‘Our wurst is ze best’ – serves authentic German sausages sourced from a butcher in the Black Forest. Other menu items include a signature currywurst and schnitzel served with a choice of toppings. It also stocks a range of German beers. The brand launched in 2008.

“We are super excited to be bringing our famous Currywurst, Schnitzels and grilled Black Forest sausages to Birmingham. With its line-up of leading retailers and restauranteurs and location directly above the busy New Street Station, Grand Central was the obvious choice for our first site outside of London,” says Herman Ze German co-founders Azadeh Falakshahi and Florian Frey.

“Herman Ze German will be a great addition to Grand Central’s already strong restaurant line-up. The fact that the brand has chosen Grand Central and Birmingham for its first site outside of London is a real vote of confidence in the city,” Ian Mitchell, UK commercial director at Grand Central developer Hammerson.

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