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Holistic design for Bucharest treatment clinic Emerald

Emerald is a new healthcare brand launched by SEENERGIA Group in Bucharest.

It uses a design concept, customer experience, name, branding and corporate identity designed by STIRIXIS Group.

The name, along with a logo that features a puzzle with interdependent pieces, was chosen to represent the client’s commitment to taking a holistic approach to wellness.

Emerald’s medical centres are intended to feel more like wellness spas than hospitals. Reception areas, waiting rooms, examination rooms, meeting spaces and even the MRI room are designed to offer a comforting and soothing experience.

“The result is a very pleasant and warm environment for patients and medical professionals, having a representative brand identity according to the company’s vision,” says Emerald managing director Alexandros Diamantis.

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