Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Retail Design World, you agree to our use of cookies.

Okay, I understand Learn more

Interactive Champagne challenge for Tommy Hilfiger

Tommy Hilfiger has deployed an interactive game to stores, giving customers the change to take on Formula 1 champion Lewis Hamilton in a Champagne-shaking challenge.

DFROST for Tommy Hilfiger x Lewis Hamilton // #challengelewis from DFROST Retail Identity on Vimeo.

The game, developed by VM specialist Dfrost, highlights the connections between Tommy Hilfiger and the driver, who is a member of the Mercedes Benz F1 team. It is based on the F1 tradition of winners shaking and spraying Champagne from the podium after a race.

What’s Hot on Retail Design World?