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Morrisons to roll plastic-free fruit and veg offer

Morrisons is claiming the lead in the race to reduce supermarket packaging, by claiming to be the first UK supermarket to roll out plastic-free fruit and vegetable areas in many of its stores – though packaged products will still be available for customers who choose them.

Up to 127 product varieties will be available loose, or to to put in recyclable paper bags, after a ten month trial in three Morrisons stores. The trial, at stores in Skipton, Guisely and St Ives, saw the volume of loose fruit and veg sold increased by an average of 40 per cent.

New ‘buy bagless’ displays are expected to result in a similar switch from bagged to bagless products, which Morrisons says equates to a reduction in plastic use of 3 tonnes per week, or 156 tonnes a year.

The initiative will be rolled out to 60 Morrisons branches during 2019, and then will continue to be introduced to further stores as part of the chain’s ongoing store refurbishment programme.

“Many of our customers would like the option of buying their fruit and veg loose. Se we’re creating an area of our greengrocery with no plastic where they can pick as much or as liitle as they like. We’re going back to traditional greengrocery and we hope customers appreciate the choice,” says Morrisons fruit and veg director Drew Kirk.

The retailer’s announcement comes in the same week that Waitrose announced its own bagless produce test.

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