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New Beijing store design for jeweller Darry Ring

Darry Ring, a jeweller specialising in engagement rings, has refurbished its store on Wangfujing Street in Beijing, China, implementing a store concept created by ST Design.

The 250 sq m (2,691 sq ft) store has been given a round motif that echoes the brand’s tagline ‘The One & Only,’ which features prominently on the storefront and in other company communications. The circle is seen as a symbol of romance, representing the idea of two lives joining as one as well as the shape of a ring.

 Darry Ring has more 280 stores, with locations in Paris, Hong Kong, and across mainland China.

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