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New CEO for in-store group Kendu

In-store solutions specialist Kendu has a new CEO. Alvaro Cabrera, who has worked at a number of international marketing agencies, has taken on the role.

Cabrera has provided strategic counsel for Kendu since its early years, so has substantial knowledge of the company. His objective is to develop the company’s global plan, driving Kendu forward with his passion for understanding consumer behaviour.

“I am excited to lead Kendu in its next chapter as a business. My goal is continued growth and truly becoming a worldwide reference point in the retail sector,” says Cabrera.

Kendu’s founder, and its CEO for the last 18 years, Joseba Egana, will continue to play an active role in the company as its group president. “I am pleased to announce Alvaro as the new CEo of Kendu. As a renowned thought leader with impressive experience in marketing and customer engagement, Alvaro is the right leader at the right time for Kendu,” says Egana.

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