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New club shop for Leicester FC

Leicester City Football Club has refurbished its Club Shop, to offer fans a brand new interactive retail space.

New zones have been introduced to the store, with the changes coinciding with the launch of anew Adidas-sponsored team strip on 2 July.

The new format has been developed by retail display group Kesslers and shopfitting group Newman Scott, with the project completed within a five week window.

The 929 sq m (10,000 sq ft) store now features a range of digital features, including a curved digital wall, alongside eye-catching physical displays. Interiors are described as ‘rustic yet industrial’ with an abundance of mesh, repurposed scaffold boards, raw steel and glass.

Football-inspired elements include astro turf hero spots for merchandising, and oversized dump bins to encourage increased engagement with customers.

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