Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Retail Design World, you agree to our use of cookies.

Okay, I understand Learn more

New store concept for Sterling Furniture

'Big box' retailer Sterling Furniture is opening a new Sterling Home store format later this month. The store, in Uddingston, Glasgow, has been designed by Dalziel & Pow.

Sterling has eight large stores, all in Scotland and has developed the new store format to address changing consumer demands. The brief for the project called for Dalziel & Pow “To create a new environment suitable for a rapidly changing marketplace, relevant for our customers, products and services,” says Sterling Furniture managing director Gordon Mearns.

All areas of customer experience – from arrival at the store, through browsing and purchase to home delivery – have been addressed in the new concept. The brand identity has been redesigned to reflect this, introducing the Sterling Home name, and the presentation of products and promotions in-store has been replanned.

Dedicated areas have been created for beds, interior finishes, and lifestyle accessories, while an in-store cafe will encourage shoppers to dwell longer and consider their purchases.

“We are really looking forward to seeing our work with Sterling take shape, it's been a very ‘connected’ journey so far, with the Sterling team inspiring us to push the concept to the limits of the opportunities. This will be a benchmark for its sector, a real beacon on the retail park,” says Dalziel & Pow creative director David Dalziel.

What’s Hot on Retail Design World?