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New York launch for Brooks Brothers store concept

US fashion brand Brooks Brothers has launched a new store interiors concept at its latest store, in the new  development in New York.

The new format, created by ST Design, retains the retailer’s historic branding with modern interiors and new design elements. The agency is now designing flagship Brooks Brothers stores for Los Angeles and Chicago.

The 232 sq m (2,500 sq ft) New York store conveys a sophisticated feel with rich colour, including teal and dark blue, contrasting with fixtures in light grey lacquer and rosewood panelling.

“This project is an important milestone for both ST Design and Brooks Brothers,” says ST Design creative director Stefano Tordiglione. “This is our first retail project in America following our ongoing collaboration with Brooks Brothers for its strategic renewing globally.”

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