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Online retailer Joe Browns opens second physical store

Online and mail order fashion retailer Joe Browns has opened its second physical store – and its first outlet branch – at the McArthurGlen Designer Outlet centre in York.

The store has been designed by Dalziel & Pow. Creative director David Dalziel says the retailer has “Just launched its ‘difficult second album’. The new store in York is, if anything, more ambitious, more rich in detail, more confident and every bit as impactful. A simpler box, but full of character. It’s not often our clients are brave enough to make such a distinctive statement.”

The retailer is among a number of online retailers that are moving into physical stores. Other examples include The Cherry Moon, Missguided, Made.com, and Boden.

Joe Browns founder and managing director Simon Brown says, “It’s wonderful seeing the sheer fun and essence of Joe Browns brought to life in bricks and mortar. The launch has been a resounding success. We have a very loyal customer base in York and the surrounding areas, so it’s wonderful to be able to give our customers the physical space they’ve been longing for… This store is the next phase for us in exploring retail and means more people will be able to access our remarkable garments at even better prices.”

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